A cross-cultural fashion story connecting heritage, modern couture, arts and philanthropy.

Joanna Jia is the founder and designer of Joanna Jia Couture. Her official biography states that she is from China and blends traditional Asian cultural attire with contemporary Western influences.
The published biography says she studied at Yun Nan Art University and Sichuan Art Academy and established her brand in 1997, initially focusing on Asian cultural wear.
After moving to the United States, her work expanded to fashion and cultural stages including San Francisco Fashion Week, Silicon Valley Fashion Week, San Francisco Chinatown Fashion Week and charity-gala presentations.
Her wider mission connects fashion with philanthropy, cultural arts, entrepreneurship and community-building for women.